Packaging and Merchandising Design - Exercises

Aishath Lene Abdulla Amir (0333185)
Bachelors of Design (Hons) in Creative Media / Taylor's University
Exercises

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INSTRUCTIONS

Figure 1.0 - MIB - 05/10/2022

Exercise 1 - Case Study

For this exercise, we had to choose an existing packaging design and study its packaging. We have to study on the entire design, practicality, ergonomics, target audience and how the packaging carries the brand image. 

The product - Teapigs (lemon and ginger tea) packaging

Figure 1.2 - Tea Pigs Logo - 5/10/2022

Figure 1.1 - Tea Pigs Packaging - 5/10/2022

Research/ Study Points

• The Packaging
• The Brand
• Their Target Market
• Design Elements (Colour, Typography, Logo)
• The Materials
• Box Die Cut
• Practicality, Functionality and Ergonomics

Exercise 1 - Final Outcome

Figure 1.2 - Case Study Final - 05/10/2022

Exercise 2 - Box Making

For this exercise, we had to design a box packaging for 2 loose items of our choosing which should be smaller than 30cm. The items chosen were:

1. Spray Bottle

2. Telephone Handset

1. Spray Bottle

Figure 1.3 - Spray Bottle - 05/10/2022

1.1 Sketches

Figure 1.4 - Sketch - 5/10/2022

1.2 Mock up 

Figure 1.5 - Mockup - 05/10/2022

Figure 1.6 - Mockup - 05/10/2022

Figure 1.7 - Mockup - 05/10/2022

1.3 Die Cut

Figure 1.8 - Die cut - 05/10/2022

1.4 Laser cut

Figure 1.9 - Laser cut - 05/10/2022

1.5 Final Packaging

Figure 1.10 - Final Packaging - 05/10/2022

Figure 1.11 - Final Packaging - 05/10/2022

Figure 1.12 - Final Packaging - 05/10/2022

Figure 1.13 - Final Packaging - 05/10/2022

Figure 1.14 - Final Packaging - 05/10/2022

2. Telephone Handset

Figure 1.15 - Telephone Handset - 05/10/2022

2.1 Sketches

Figure 1.16 - Sketches - 05/10/2022

2.2 Mock up

Figure 1.17 - Mock up - 05/10/2022

Figure 1.18 - Mock up - 05/10/2022

Figure 1.19 - Mock up - 05/10/2022

2.3 Die cut

Figure 1.20 - Die cut - 05/10/2022

Figure 1.22 - Die cut - 05/10/2022

Figure 1.23 - Die cut - 05/10/2022

2.4 Laser Cut

Figure 1.24 - Laser cut - 05/10/2022

Figure 1.25 - Laser cut - 05/10/2022

Figure 1.26 - Laser cut - 05/10/2022

2.5 Final Packaging

Figure 1.27 - Final Packaging - 05/10/2022

Figure 1.28 - Final Packaging - 05/10/2022

Figure 1.29 - Final Packaging - 05/10/2022

Figure 1.30 - Final Packaging - 05/10/2022

Figure 1.31 - Final Packaging - 05/10/2022

Exercise 2 - Final Outcome

Reflection

I found these two exercises to be quite interesting in their whole. It's because I had to research real-world packaging and be really hands-on while making the product. I picked up a lot of knowledge from all of the lectures as well as from the processes themselves. I'm delighted with the outcome I produced after much trial and error. This module has sparked my curiosity, and I'm eager to see what future versions of packaging I'll be able to create.