Task 1 - Breaking Brand
28.03.2022 - 11.04.2022 (Week 1 - Week 3)
Aishath Lene Abdulla Amir (0333185)
Bachelors of Design (Hons) in Creative Media / Taylor's University
Task 1 : Breaking Brand
LECTURES
Week 1 - Introduction
This lecture introduces us to the concept of brand
corporate identity and how it is important in the
world of graphic design because of its effective use
of symbols and design in visual communication. This
lecture demonstrated how a brand identity is created
using symbols, starting with a mark and progressing
to a complete identity, which is referred to as
branding. Following that, this lecture discussed the
projects and deadlines for this module, as well as
the semester's timeline. Furthermore, we were
advised to become more reliant on ourselves in order
to effectively manage time and produce high-quality
results.
Week 2 - Brand
The purpose of this lecture was to finally introduce us to
the concept of branding. After introducing the history of
the term, it was explained that branding entails not only
owning the property and its products, but also owning your
company's values, what it stands for, owning up to faults,
and customer loyalty, among other things. Then we were shown
various images and asked to describe how or what we
associated them with. We then moved on to brand identity,
which is distinct from brand image in that it occurs when
all of the elements come together to create the right image
for the consumer. This lecture also covered the various
factors that must be considered in order to achieve
branding, as well as the benefits of branding. As a
designer, you must research the product, learn about your
client's history, and comprehend the target market, among
other things, in order for your brand to stand out in a
competitive market. The lecture ended with an explanation of
the virtuous circle, which results in a sustainable
competitive advantage.
Week 3 - Types of Marks
Logo, monogram, heraldry, and trademark are the main types of marks discussed in this lecture. The first is a logo, which is often confused with the term trademark or incorrectly referred to as a symbol made up of text or images that identifies a company, service, product, or person. A logotype is centred around a company name or initials, while a logo mark is centred around a symbolic image or icon. A monogram is a 'symbol' or 'logo' created by combining two or more letters, which are usually the initials of an individual or company to be identified or recognised. Next is heraldry, is inclusive of many things. It is the design of armoury together with the study of ceremony, rank and pedigree. It represents symbols seals and flags that represent royalty, armies or empires that composite the visual elements of heraldic symbols that are Euro centric in nature. This was followed by different types or forms of the heraldic symbols may appear such as crest, coat of arms and insignia. Lastly, trademark, is a symbol or word that is legally registered to represent a company or product. These marks represent quality, ability and skill level of the creator with its signified ownership. A trademark can also be used as a legal protection against intellectual property infringement.
INSTRUCTIONS
Figure 1.0 - MIB - 28/03/2022
Task 1 : Breaking Brand
RESEARCH
Week 1
On week 1, we got started with the project by deciding with in
our group which globally known brand we were going to choose to
breakdown. We decided on doing our project based on Disney. After
this we divided the questions among everyone and started with the
research bit.
PROCESS
Week 2
On week 2 our group mostly worked on the last bits of
the research, making sure we got all the facts right
and citing the sources. This is where, each of us
started on the slides. To make the slides, each of us
had to choose a theme that matched with the brand we
chose, and since our theme was Disney, my idea was to
include pictures of the evolution of Mickey mouse. I
did this by using pictures of the cartoon from the day
it came out first in the 1920's up until now.
SUBMISSION
Week 3
Final Outcome
Figure 1.1- Research - 12/04/2022
Figure 1.2- Disney Slides - 12/04/2022
FEEDBACK
Week 1
General Feedback: For everyone to get started with task 1 by dividing the work
between our groups for data collection for our chosen brands.
Specific Feedback: -
Week 2
General Feedback: To finish the research bit as soon as possible so that we will have time to do the slides.
Specific Feedback: -
Week 3
General Feedback: Submit the final slides along with the research document on out separate folders on google drive. Finish the blog by week 4
Specific Feedback: -
REFLECTION
Experience
My experience working in our group for this task was very positive. We were able to easily communicate amongst ourselves about any occurrences or issues that arose. We were able to complete everything on time because the task was evenly distributed among the three of us. The topic we chose, The Walt Disney Company, was also very entertaining to all of us.
Observation
Overall, the main goal of this task for all of us was to conduct research on the brand of our choice, which differed from other tasks in that it was solely research based. The only design we had to do was on the slides, but I chose to do it in the most minimal way possible. I believe there are many other ways I could have gone about designing the slides, but I mostly wanted to focus on the research and information we were putting out on the slides.
Findings
In some ways, I found this task challenging because I was unfamiliar with some business aspects or terms used in the research. However, once I understood what those terms meant, the rest of my research went much more smoothly and quickly. Otherwise, This task caught my interest because I've always been a Disney fan, and it provided me with the opportunity to learn a lot more about the company.
OTHER RESOURCES
Figure 1.3 - Other Resources - 15/04/2022
This post talks about how The Walt Disney Company made so successful as a brand. It talks about a few key points that they think was behind the success of this brands. This included 1. Creating a story, meaning, that they mastered their ability to tell stories. 2. Knowing your audience, meaning, Disney uses nostalgia as a driving force to their audience. 3. Design the experience, meaning, that every aspect of the company has been carefully set and planned out and every single detail has been analysed.
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