Task 2 - Logo
11.04.2022 - 18.05.2022 (Week 3 - Week 8)
Aishath Lene Abdulla Amir (0333185)
Bachelors of Design (Hons) in Creative Media / Taylor's University
Task 2A : Logo Analysis Task 2B : Logo
LECTURES
Week 4 - Brand Ideals
A brand ideal is a key aim of a business or organisation that spans further than the product or service that they provide. Employees of the organisation must collaborate to create the best brand. In a competitive sector, the brand ideal is important; the firm must then engage their audience through deep connection. Visions, meaning, authenticity, differentiation, sustainability, coherence, flexibility, commitment, and value are all crucial components of a company's creative process.
Week 5 - Positioning
The strategy used to determine a brand's position in the eyes of consumers is brand positioning. Something must leave a strong image to the audience for a brand to stand out. This allows individuals to distinguish between the many attributes of a brand and the others. The four types of positioning strategies include arm wrestling, big fish, smaller pond, reframe the market, and change the game. Target customers, market definition, brand promise, and reason to believe are the four crucial components to consider while constructing a brand position statement.
INSTRUCTIONS
Figure 1.0 - MIB - 18/04/2022
Task 2A : Logo Analysis
Figure 1.1 - Logo Analysis - 15/05/2022
Task 2B : Logo
RESEARCH
The research step included creating mid-maps, to understand and find
inspiration of what kind of brand we wanted to create. It also helps as a
guide to design the logo. The first step after understanding what kind of
brand you want is create a mind map for the name of the brand itself. The
name of my brand is Skullcap Apothecary. An apothecary is somewhere a person
would go to buy organic and herbal medicines among other things like beauty
products, candles etc. It used to be quite popular in the olden days,
although modern apothecaries still exist. My idea is to create an apothecary
where the main design elements are inspired from a vintage apothecary but
also has a modern twist to it.
Figure 1.2 - Mindmap - 16/05/2022
Figure 1.3 - Mindmap - 16/05/2022
Figure 1.4 - Mindmap - 16/05/2022
PROCESS
This step included mostly of creating sketches, whatever
that came to mind that were derived from the mind maps
we made. For each week we had to create 20 sketches.
From there we would get feedback and understand which
ideas fit our brand the best. For my idea I chose many
elements from different sketches that made it into the
final outcome of my logo.
Figure 1.5 - Sketches 16/05/2022
Figure 1.6 - Sketches 16/05/2022
Figure 1.7 - Sketches 16/05/2022
Figure 1.8 - Sketches 16/05/2022
Figure 1.9 - Selected sketches - 16/05/2022
Figure 1.10 - Selected sketches - 16/05/2022
Figure 1.11 - Selected sketches - 16/05/2022
Figure 1.12 - Final sketches - 16/05/2022
Figure 1.13 - Final sketches - 16/05/2022
Next was the digitising stage, where I used circles
to create the S shape and eventually tweaked it a
bit more to get to how I wanted it to look like.
Followed by trying out the different angles I could
take with the final logo design. The last bit was
seeing which colours best matched the aesthetic and
style of the brand.
Figure 1.14 - Ditize process - 16/05/2022
Figure 1.14 - Ditize process - 16/05/2022
Figure 1.15 - Colour options - 16/05/2022
SUBMISSION
Final Outcome
Figure 1.16 - Skullcap Apothecary Logo - 16/05/2021
Figure 1.16 - Skullcap Apothecary Logo.gif - 16/05/2021
FEEDBACK
Week 4
General Feedback: Refine the sketches according to the
feedback given
Specific Feedback :
Week 5
General Feedback: Design the logo on a grid. Finish the
logo design by week 7 class
Specific Feedback: Start on the digitising of the logo.
Week 7
General Feedback: Final assignment is due
next week Wednesday. Post task 2A and 2B on
the drive folder.
Specific Feedback: From option 1 and 2 of
the logo, the second one has more potential,
since the logo is already top-heavy, the
second option balances it out better. You
can see if you can work without the extra
graphical elements
REFLECTION
Experience
For task 2A I used logos that I see around often. Since we had to
analyse 28 logos, we had more than enough time to complete this
task. Since it is my first time analysing logos, I was not sure if
the method in which I did it correct, but I did my best in trying to
describe the logos that I had picked out.
For task 2B I, this task was quite long, as we followed a process, from
first doing the research on what kind of business I idea we wanted to
do, from there we created mind maps to further understand and find
inspiration for the logo, from there we started sketching out the
different ideas we had, then from the feedback we got, we started
digitizing the logo. For me the overall process what very
enjoyable.
Observation
The overall observation for task 2 is that there is a lot of attention
to detail when studying a logo as well as creating a logo yourself.
I understood the amount of research that goes into creating a logo, and
that even the slightest change within a logo can drift from what the
logo is trying to represent.
Findings
For this task, I discovered that the more sketches you do and the more
ideas you lay out thats in your brain, the better my direction for
designing the final logo would be. I included elements from several
sketches that made it into the final concept. In terms of assignment 2A, I
discovered that I learnt a lot about how different types of logos for
different types of businesses have distinct styles. Some logos are
sophisticated yet still function effectively, while others are
simple.
OTHER RESOURCES
In this article you learn that the purpose of a logo is used as a strategic
tool to identify something. They act as the main visual element or as
the face of a brand. Good logo designs communicates a brands vales and can
influence our decision.
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