Digital and Social Media Communication - Final Compilation

28.03.2022 - 30.06.2022 (Week 1 - Week 14)
Aishath Lene Abdulla Amir (0333185)
Bachelors of Design (Hons) in Creative Media / Taylor's University
Final Compilation & Reflection

Digital and Social Media Communication

Figure 1.0 - MIB - 27/06/2022

Task 1: Social Media Analytics

Figure 1.1 - Social Media Analytics - 27/06/2022

For this module overall the main experience is based on learning about the social media communication of a brand. Each group was in charge of 1 brand. For our group we were given the brand called Fatboi Noodles. 

Figure 1.2 - Fatboi Noodles Logo - 27/06/2022

Client - Fatboi Proposal

For this assignment we had to create a proposal for the brand we were in charge of by doing some research. We had to research about the company itself, followed by potential competitors and lastly social media engagement ideas.

Figure 1.3 - Client Proposal - 27/06/2022

Task 2: Empathy Mapping & Persona

For this task we were mainly did in-depth primary research. Our group did interview and survey for our client, Fatboi Noodles. For the survey, we did a consumer behaviour survey and for the interview we did Empathy Mapping and lastly we did the 4 key proto personas, where we created potential customers for Fatboi Noodles based on the information we got from the interview and survey.

Research Methods - Interview and Survey

Figure 1.4 - Empathy Mapping & Persona - 27/06/2022

TikTok Research

For the TikTok research we looked into competitors and other similar food product brands TikTok ideas, looked into what kind of content they created. This could give us ideas on potential content for Fatboi Noodle's TikTok account.

Figure 1.5 - Tiktok Research - 27/06/2022

Task 3: Content Calendar and Design

We did content calendar starting from May until the first 2 weeks of July. We put down ideas on the content calendar based on, product post, easy recipe, engagement post, healthy lifestyle, life style tips, product post and food prep tips. After this we would create the artworks for the following ideas we had posted on the calendar.

Figure 1.6 - May Content Calendar

Figure 1.7 - June Content Calendar

Figure 1.8 - July Content Calendar

June Artworks

Week 1-2

Figure 1.9 - June Artwork

Figure 1.10 - June Artwork

Figure 1.11 - June Artwork

Figure 1.12 - June Artwork

Figure 1.13 - June Artwork

Week 3 - 4

Figure 1.14 - June Artwork

Figure 1.15 - June Artwork

Figure 1.16 - June Artwork

Figure 1.17 - June Artwork

Figure 1.18 - June Artwork

Figure 1.19 - June Artwork

Figure 1.20 - June Artwork

July Artwork

Figure 1.21 - July Artwork

Figure 1.22 - July Artwork

Figure 1.23 - July Artwork

Figure 1.24 - July Artwork

Figure 1.25 - July Artwork

Figure 1.26 - July Artwork

Figure 1.27 - July Artwork

Figure 1.28 - July Artwork

Final Presentation

Figure 1.9 - July Content Presentation - 7/7/2022

Final Reflection
It was a useful module for us. I have some idea of what to anticipate as a future graphic designer and what is expected of me. Even though we had a client, this was pretty nerve-wracking. But conducting the research, learning from trial and error,  and finally grasping the point and getting it right has given us a lot of experience. 

This was perhaps a challenging experience I encountered while working in a group, in my opinion. The fact that everything is done online, and we frequently experience communication and organisational issues inside the group, is what I believe is primarily responsible. But overall, despite those difficulties, I believe we were able to pull it off. I believe that we could have done far better than we did as a group and even as an individual. Additionally, there was a lot of pressure to balance several modules while still performing well across the whole.

I gained knowledge about the value of each brand's uniqueness through this module. It is, in my opinion, one of the most crucial factors to take into account when dealing with a business, especially if you are producing content for them. Additionally, it's critical to comprehend and conduct research about the audience that your company targets and hopes to target. I became aware of this through my interactions with Codium Lab and our supervisors. Overall, I believe that this module provided us with an introduction of the career path for graphic designers.