Packaging and Merchandising Design - Project 2 - Innovative Packaging

Aishath Lene Abdulla Amir (0333185)
Bachelors of Design (Hons) in Creative Media / Taylor's University
Project 2

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INSTRUCTIONS

Figure 1.0 - MIB - 05/10/2022

Project 2 - Innovative Packaging

For this project we have to create a packaging design for Kawan Food by collaborating with the school of biosciences. The product we are working with is called Banana Sweet Potato Balls.

We were provided with the necessary information by the food science students.

Our group decided to propose 2 kinds of packaging Design

The Idea: 

1. This design concept is built on generating exciting packaging through the use of vibrant colours and illustrations.

2. This design concept is built on generating eye-catching packaging with bright colour (but not too noisy) and illustrations and photography of ingredients.

Process:

For this project I was in charge of creating the 1st idea. I began this process by first tying to select a picture that seems appropriate for the packaging. This is because Kawan Food's packaging always includes photography.

Figure 1.1 - Picture

Figure 1.2 - First Design 

Figure1.3 - Second Design

During Mr Shamsul's feedback, he noted that the colours didn't match the brand and I should change that.

In addition to this I decided to add in illustrations to liven up the packaging because it was seemingly dull. The first thing I did was look into other ideas that looked more excititng, change the colour palette, then I added in the illustration

Figure 1.4 - Mood board

Figure 1.5 - Mood board

Figure 1.6 - Colour palette

The illustrations I made are based on the product itself. Which is a banana blossom and a slice of banana

Figure 1.6 - Illustration

Figure 1.7 - Illustration

Figure 1.8 - Illustration

Final Outcome

Figure 1.9 - Final Outcome

Figure 1.10 - Final Outcome

Figure 1.10 - Final Outcome (mock up)

Submission

Figure 1.11 - Progress

Figure 1.12 - Final Presentation

Feedback from the Presentation

For the the first design they advised that we use statements on the packaging about the sustainability for using banana blossom. Moreover, even if the illustrations are there, this design isn't able to properly communicate what is in the product. As for the second design, It is how usually Industry products look like, although the illustrations and the pictures used aren't good.

Reflection:

Overall i think that what we were able to provide in the end had a lot more potential from what the actual outcome was. But I think that we are all still in the learning process and was able to come a long way from the first design attempt to the last. I am happy with the turnout, although I think there are a few things I would change about it now. The one this I learned is that we need to know how to adjust to the companies priorities in design choices than just going with what looks good to us.