Packaging and Merchandising - Project 3 - Promotional Merchandising item and Display

Aishath Lene Abdulla Amir (0333185)
Bachelors of Design (Hons) in Creative Media / Taylor's University
Project 3 - Promotional Merchandising and Item Display

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INSTRUCTIONS

Figure 1.0 - MIB - 05/10/2022

Project 3 - Promotional Merchandising item and Display

For this project we have to create merchandise based on the packaging we created for Project 2. Our group decided to do it for the first idea that we created. 

Figure 1.1 - Final Packaging design.

The Process

For this project we have to design 4 different merchandise as well as a pop display for the product. 

Merchandise

1. T-shirt

2. Tote bag

3. Mug

4. Pin.

From our group I was in charge of designing the T-shirt. For the Merch design I thought to design the graphical elements in a way that was a bit more able to tell about the ingredients in the product.

Figure 1.3 - Logo

Figure 1.3 - Graphical Element

I used this design at the back of the t-shirt and added the logo to the front of the shirt. 

Figure 1.4 - Final T- shirt design

Figure 1.5 - Final Tote bag design

Figure 1.6 - Final Mug design

Figure 1.7 - Pin design

Pop Display Design

The goal of this pop display is to prominently advertise both the nature and appearance of the product. The contents of the product are displayed on the display, along with the graphic elements used throughout the packaging. The product can remain where it should be in a freezer because of pop display.

Figure 1.8 - Pop Display Design

Figure 1.9 - Pop Display 

Submission

Feedback 

Make sure that the merchandise is able to communicate the brand well. You can implement the design used for t-shirt design among the rest of the merchandise as well

Reflection:

The overall project was quite interesting. I think that there is still a lot of room for improvement relating to the design choices our group made. I thin k this is something that I would be interested to take part in, in the future as well. I have learned a lot from this module, and hope to learn more about packaging design.