Creative Brand Strategy - Task 3 - Campaign Branding
9.10.2022 - 2.12.2022 (Week 8 - Week 14)
Aishath Lene Abdulla Amir (0333185)
Bachelors of Design (Hons) in Creative Media / Taylor's University
Task 3 : Campaign Branding
INSTRUCTIONS
Figure 1.0 - MIB - 2/12/2022
Task 3 : Campaign Branding
For this task we started working on the proposed ideas of task
2
The Campaign
Still Life
Still-Life is a campaign that aims to elicit the viewer's
emotions in order for them to communicate their feelings at the
time the photographs were shot in their most natural state. This
initiative aims to develop photography's communication powers
because, even when we meet someone for the first time,
photography may help us understand them better. The goal of this
campaign is to demonstrate how one may communicate stories via
her lens. Janice wishes to share with the rest of the world the
lives of those she has met and learned from.
Brand touch points
Pre- experience
Generating curiosity through social media content and
marketing. (Instagram/Social Media)
Experience
Learn more information on website and buying tickets.
(Poster and Website)
Engagement through exhibition posters.
Post- experience
People buying exhibition merchandise (Ticket and
Merchandise)
Contents
Campaign Poster
The poster will help to promote the exhibition.
Help make immediate visual impact on the audience.
Ticket
Adds professionalism which helps to gain a good first
impression on target audience
Merchandise
T-shirts, tote-bags and post cards.
This will help keep the audience more engaged and more
aware of the brand as well as the purpose of the campaign.
Help bring in cashflow.
Website
This website will help the audience once they are aware
and curious of the brand, which will lead them to do
research.
This website will provide them with information about the
brand campaign, as well as ticket booking and merch
shop.
Social Media
The social media presence is primarily of Instagram.
Very popular in demand and easy to target the audience.
Campaign Video
Photography with Kinetic Typography.
A promotional video will generate engagement with the
audience.
PROCESS
Logo Design
Figure 1.1 - Logo Design - 2/12/2022
Design exploration and merchandise design
For this campaign I wanted to use a certain kind of
photography with simple and minimal design that doesn't
distract or take away too much from the photography.
Figure 1.2 - Poster Design - 2/12/2022
Figure 1.3 - Poster Design - 2/12/2022
Figure 1.4 - Poster Design - 2/12/2022
Figure 1.5 - Poster Design - 2/12/2022
Figure 1.6 - Ticket Design - 2/12/2022
Figure 1.7 - Ticket Design - 2/12/2022
Figure 1.8 - Tote bag Design - 2/12/2022
Figure 1.9 - Tote bag Design - 2/12/2022
After this I wasn't quite happy with how a few things
turned out, such as the logo looking too similar to the
rest of the design, Therefore, I wanted to bring a few
changes to it. I started off with changing the headline
typeface and just using Helvetica as body text.
Design exploration and merchandise design (2nd Attempt)
Figure 1.10 - Poster Design - 2/12/2022
Figure 1.11 - Post Card Design - 2/12/2022
Figure 1.12 - Ticket Design - 2/12/2022
Figure 1.13 - Ticket Design - 2/12/2022
Figure 1.14 - Tote Bag Design - 2/12/2022
Figure 1.15- Tshirt Design - 2/12/2022
Figure 1.16- Tshirt Design - 2/12/2022
After consulting with Ms. Lillian she made me understand
that the previous design actually works a-lot better with
the brand. It is important to keep the logo looking
like a logo instead of a headline. And even though the
green is a nice touch, the orange works better. In
addition to this, she also mentioned that it the date
stamp idea i had originally was very good. One thing she
liked about this design is the change of the font.
Design exploration and merchandise design (3nd Attempt)
Figure 1.17 - Poster Design - 2/12/2022
Figure 1.18 - Poster Design - 2/12/2022
Figure 1.19 - Poster Design - 2/12/2022
Figure 1.20 - Poster Design - 2/12/2022
Figure 1.21 - Poster Design - 2/12/2022
The finalised Idea was a combination of the both ideas I
had. I brought back the time tamp as well as the old
logo.
Final Design Outcome
Figure 1.22 - Poster Design - 2/12/2022
Figure 1.22 - Ticket Design - 2/12/2022
Figure 1.23 - Totebag Design - 2/12/2022
Figure 1.24 - Totebag Design - 2/12/2022
Figure 1.25 - T-shirt Design - 2/12/2022
Figure 1.26 - Poster Design - 2/12/2022
Final Mock-up
1. Poster Design
Figure 1.27 - Poster Design - 2/12/2022
2. Ticket
Figure 1.28 - Ticket Design - 2/12/2022
Merchandise
-T-shirt
Figure 1.29 - Tshirt Design - 2/12/2022
Figure 1.30 - Poster Design - 2/12/2022
Tote bag
Figure 1.31 - Totenbag Design -
2/12/2022
Post Card
Figure 1.32 - Post Card Design - 2/12/2022
Social Media Post (Instagram)
Figure 1.33 - Instagram Mock up - 2/12/2022
Figure 1.34 - Instagram (Post 1) - 2/12/2022
Figure 1.35 - Instagram (Post 2) - 2/12/2022
Figure 1.36 - Instagram (Post 3 (Promotional
Video)) - 2/12/2022
Figure 1.37 - Instagram (Post 4) - 2/12/2022
Figure 1.38 - Instagram (Post 5) - 2/12/2022
Figure 1.39 - Instagram (Post 6) - 2/12/2022
Figure 1.40 - Instagram (Post 7.1) -
2/12/2022
Figure 1.41 - Instagram (Post 7.2) -
2/12/2022
Figure 1.42 - Instagram (Post 8.0) -
2/12/2022
Figure 1.43 - Instagram (Post 8.1) -
2/12/2022
Figure 1.44 - Instagram (Post 8.2) -
2/12/2022
Figure 1.45 - Instagram (Post 8.3) -
2/12/2022
Figure 1.46 - Instagram (Post 9) - 2/12/2022
Website
Figure 1.47 - Promotional Website Design -
2/12/2022
Figure 1.48 - Website (landing/about us page) -
2/12/2022
Figure 1.49 - Website (landing/about us page) -
2/12/2022
Figure 1.50 - Website (still life stories page) -
2/12/2022
Figure 1.51 - Website (Ticket page) -
2/12/2022
Figure 1.52 - Website (Merch shop page) -
2/12/2022
Figure 1.53 - Website video mock up -
2/12/2022
Promo Video
Figure 1.54 - Promotional Video - 2/12/2022
SUBMISSION
Figure 1.55 - Final Deck Submission - 2/12/2022
FEEDBACK
Week 9
General Feedback:
-
Specific Feedback:
The logo in itself
works really well
with the brand. In
the poster make
sure the logo
presents itself as
it is, instead of
putting it in a
decorative manner
Week
10
General
Feedback:
-
Specific
Feedback:
The
progress
so far
is good.
The
choice
of
colours
compliments
the
brand
well
Week
11
General
Feedback:
Make
sure
that
you
work
on
this
assignment
as
well
as
you
are
working
on
other
modules.
It
is
important
that
you
work
fast
Specific
Feedback:
I
hope
to
see
some
progress
on
the
promotional
video.
I
like
the
layout
of
the
website.
Make
sure
that
you
have
properly
planned
out
the
instagram
layout.
Week
14
General
Feedback:
-
Specific
Feedback:
Too
many
changes
are
being
brought
to
the
design.
although
the
designs
are
good,
the
overall
aspect
of
the
design
you
had
before
worked
well
with
the
campaign.
Rethink
some
of
the
choices
you've
made
and
reconsider
bringing
back
the
old
logo.
REFLECTION
Experience
Overall, I was able to create a solid design at first, but I
believe I overthought the design process a little too much. I
believe I was torn between wanting to do one thing and another.
It was a challenging procedure for me to reach a definitive
conclusion because of this. And I believe that if I had done a
few things differently, the outcome would have been better.
Observation
One thing I saw was that there were many design
options that I liked, but I believe it is tough to
distinguish between what I like and what is ideal
for the brand. Next time, I suppose one thing I'd do
is check at similar brands and see what the common
denominator is, so that I don't let my opinions
about the design take over.
Findings
I discovered that if a logo is merely set out there, it does not
stick out. When creating something, it is critical to consider
the placement and design of the logo. It should not look like a
headline, but rather like a logo that reflects the brand. I also
learned that making major adjustments at the last minute will
not help me with the end product of a project.
OTHER RESOURCES
Figure 1.56 - Further Reading- 2/12/2022
This article defines a brand campaign and explains how to
distinguish between a brand and a campaign. A campaign is a
public relations effort for a service or product. To create a
brand campaign, avoid attempting to accelerate that change by
investing too much money at the start of a campaign, understand
your target audience, make it easy for consumers to understand
the primary message, plan for multiple touch points, and ensure
you have a consistent foundation of frequency building media,
given that the goal of a brand campaign is usually to create
awareness rather than to generate sales, and it is critical that
you track the results of your campaign.
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