Creative Brand Strategy - Task 4 - Final Compilation & Reflection

02.12.2022 - 04.12.2022 (Week 14)
Aishath Lene Abdulla Amir (0333185)
Bachelors of Design (Hons) in Creative Media / Taylor's University
Task 4 : Final Compilation

---

LINKS

Task 1 - Case Study & Campaign Proposal

Task 2 - Ideation & Design Direction

Task 3 - Campaign Branding

---

INSTRUCTIONS

Figure 1.0 - MIB - 2/12/2022

---

SUBMISSIONS

Task 1 - Case Study & Campaign Proposal

29.08.2022 - 19.09.2022 (Week 1 - Week 4)

Figure 1.1 - Campaign Proposal Final Submission - 3/12/2022

Task 2 - Ideation & Design Direction

19.09.2022 - 9.10.2022 (Week 4 - Week 7)

Figure 1.2. - Ideation & Design Direction Final Submission - 3/12/2022

Task 3A - Campaign Branding

9.10.2022 - 2.12.2022 (Week 8 - Week 14)

 Figure 1.4 - Final Deck Submission - 3/12/2022

---

REFLECTION

Experience

My experience in this module taught me a lot. Even with what I learned in the module and the mistakes I made, I believe there are numerous takeaways. If I ever come into a large project like this again, I know I'll do a better job. I made a couple fairly foolish mistakes that should not have happened. I know where I went wrong and where I need to improve from now on. With the first two tasks I would say that it went pretty smoothly until the end of the last task, where I decided to bring a few changes to the campaign very last minute. I know well enough now not to do something like this again.

Observation

I think that the biggest part for me with this module is that I was in my head a lot.  I was observing and trying to learn, but I believe I learnt much later that the design that I create for myself should be able to differentiate from the design that I should be doing for the brand itself. Ms. Lillian taught me a number of things like this.

Findings

I found this module to be quite challenging, especially when it came to the last task. This module overall is pretty interesting because it revolves mainly around 1 big project, bit i think that also adds to the pressure of wanting to perform better in the end. It is very interesting yet intimidating. But I also want to work on more projects like this in the future.