Brand Corporate Identity - Final Compilation
28.03.2022 - 27.06.2022 (Week 1 - Week 14)
Aishath Lene Abdulla Amir (0333185)
Bachelors of Design (Hons) in Creative Media / Taylor's University
Final Compilation & Reflection
LINKS
Task 1: Breaking Brand
Task 2: (a) Logo Analysis (b) Logo
Task 3: Positioning and Identity
Task 4: Brand Guidelines
Task 4: Brand Guidelines
INSTRUCTIONS
Figure 1. 0 - Module Information Booklet - 15/11/2021
SUBMISSIONS
Task 1: Breaking Brand
28.03.2022 - 11.04.2022 (Week 1 - Week 3)
Final Outcome
Figure 1.1- Research - 27/06/2022
Figure 1.2- Disney Slides - 27/06/2022
Task 2 (a): Logo Analysis
11.04.2022 - 18.05.2022 (Week 3 - Week 8)
Final Outcome
Figure 2.1 - Logo Analysis - 27/06/2022
Task 2 (b) - Logo
Final Outcome
Figure 2.2 - Skullcap Apothecary Logo - 27/06/2022
Figure 2.3 - Skullcap Apothecary Logo.gif - 27/06/2022
Task 3: Positioning and Identity
18.05.2022 - 03.06.2022 (Week 8 - Week 10)
Final Outcome
Brand Profile
Figure 3.1 - Brand Positioning - 27/06/2022
1) Logo Applications
Business Card
Figure 3.2 - Business card - 27/06/2022
Figure 3.3 - Business card - 27/06/2022
Letter Head & continuation sheet
Figure 3.4 - Letter head - 27/06/2022
Figure 3.5 - Continuation Sheet - 27/06/2022
Figure 3.6 - Continuation Sheet - 27/06/2022
Invoice
Figure 3.7 - Invoice - 27/06/2022
Figure 3.8 - Invoice - 27/06/2022
Envelope
Figure 3.9 - Envelope - 27/06/2022
Figure 3.10 - Envelope - 27/06/2022
Figure 3.11 - Stationary Set - 27/06/2022
2) Collateral
Staff t-shirt
Figure 3.12 - T- shirt design - 27/06/2022
Figure 3.13 - T- shirt design - 27/06/2022
Wax seal stamp
Figure 3.14 - Wax seal stamp - 27/06/2022
Figure 3.15 - Wax seal stamp - 27/06/2022
Packaging
Figure 3.16 - Packaging - 27/06/2022
Figure 3.17 - Packaging - 27/06/2022
Figure 3.18 - Packaging - 27/06/2022
Figure 3.19 - Packaging - 27/06/2022
Labelling
Figure 3.20 - Labelling - 27/06/2022
Figure 3.21 - Labelling - 27/06/2022
Figure 3.22 - Labelling - 27/06/2022
Figure 3.23 - Labelling - 27/06/2022
Figure 3.24 - Pill bottle Labelling - 27/06/2022
Figure 3.25 - Packaging and Labelling - 27/06/2022
Tote bag
Figure 3.26 - Tote bag - 27/06/2022
Figure 3.27 - Tote bag front - 27/06/2022
Figure 3.28 - Tote bag back - 27/06/2022
3) Digital Presence
Figure 3.29 - Instagram - 27/06/2022
Figure 3.30 - Instagram - 27/06/2022
Website
Figure 3.31 - Website - 27/06/2022
Figure 3.32 - Website - 27/06/2022
4) Environmental graphics and simulations
Store front
Figure 3.33 - Store front - 27/06/2022Product layout
Figure 3.34 - Store Product layout - 27/06/2022
Shop interior
Figure 3.35 - Poster - 27/06/2022
Figure 3.36 - Shop Interior - 27/06/2022
Shop poster in different environment
Figure 3.37 - Shop Poster - 27/06/2022
Final Submission Compilation
Figure 3.38 - Final Compilation - 27/06/2022
Task 4: Brand Guidelines
06.06.2022 - 27.06.2022 (Week 11 - Week 14)
Final Outcome
REFLECTION
Experience
I gained a lot of experience with tasks that we would perform if we were employed in the real world. I gained a lot of knowledge about the components of a brand and their brand identity. The processes and all the steps I need to take in order to fully understand what it takes to build a brand are also very significant in this module.
Observations
The important takeaway from observations, in my opinion, is that when creating a design, we need to pay more attention to the details. When creating a design, you might have all the necessary parts and graphic elements. However, even if anything as minor as the logo's size seems off, the design's general arrangement won't function. Therefore, when it comes to the design of your brand identity, it is crucial to understand the relevance of vulnerable areas like these.
Findings
I learned from this subject that I struggled to identify the importance of my branding within my brand identity. For instance, if I created a design for a brand, I would have good artistic and aesthetic direction, but I would struggle to connect the design to my brand identity.
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